Resting in Peace is not in the vocabulary for Jerry Ashton, an energetic, forward-thinking octogenarian who has a simple goal: to change the world.

He is the primary brainchild behind a new and exciting platform called Let’s Rethink This, where individuals and groups gather in “families” and “Impact Organizations” to tackle tough global problems—including healthcare- with simple, common-sense solutions.

Go BIG or Go HOME!

True sense-makers often lack the budgets and financial backing to really get noticed, but Jerry and his experienced team founded LRT to make sure that Impact Organizations get the funding, partnerships, and recognition that they deserve.

Recognizing that standing up to the “status quo” and challenging accepted norms is going to be met with resistance, Jerry doesn’t allow little things like a global pandemic or divisive politics to get in the way of LRT’s goals.

From Bill Collector to Bill Forgiver

Although he spent a large portion of his career in the debt collection industry, Jerry had a moment of epiphany at the age of 72 while attending an Occupy Wall Street event and has since devoted his life to helping the world think differently about debt, money, and the creation of value.

Initially focusing on combining compassion with business acumen to create a new way to forgive medical debt, he co-founded the charity RipMedicalDebt.org (RIP), which purchases personal medical debt on the debt collection market for a few cents on the dollar and then forgives it in a way that there are no tax consequences. To date, this charity has relieved approximately $4 billion in medical debt (yes, that is billion with a “B”) and benefited over 2 million families across the US, and the donations continue to pour in at an astonishing rate. Jerry retired from RIP in the fall of 2020 and is now rolling up his sleeves to tackle some of the toughest social and economic problems of modern life in the US.